Dec 18 2007
The Irresistible Growth Enterprise
Breakthrough Gains From Unstoppable Change
Donald Mitchell and Carol Coles (12800)
From time to time, irresistible forces arise which permanently alter the general business climate. The usual corporate reaction to the arrival of these forces is to put everything into an effort to fight them and presesrve the status quo. In marked contrast, smart organizations change their business strategies to harness those external forces and generate quantum leaps in corporate performance — often in the magnitude of 20 times better results using the same or less resources.
Many times the main barrier to successfully exploiting external irresistible forces are fixed internal ideas about how the organization should respond to change. To overcome this barrier, a two stage process is required.
Stage 1: Understand why organizations resist irresistible forces rather than embrace them.
These ingrained habits and patterns of thinking are “stalls” to productivity. Often, organizations aren’t even aware their existing patterns of thinking and behavior hinder their ability to perform better.
Stage 2: Develop a new set of habits that continually realign the organization with irresistible forces to maximum advantage.
Realigning the organization to take advantage of irresistible forces is an ongoing process with eight steps. Effective organizations go through these steps again and again to generate growth on a regular basis.
Irresistible growth enterprises are those organizations that continually realign their business models and strategies to take full advantage of any and all irresistible forces in the marketplace. They are the rapid growth companies who not only outperform their competitors but leapfrog them.
The future belongs to any organization that can become an irresistible growth enterprise because, no matter how the future unfolds, they will be positioned to excel.