Business Intelligence

(24200)

Business longevity is a key premise of business theory. Only with this premise is it possible for business organizations to identify their goals, for accounting rules to be codified, for a brand to establish credibility in the marketplace. And yet for centuries, companies have been searching for the secret to longevity. Where is the answer?

The answer lies in the following four keys: sustained profit growth, maintaining good organizational relationships, sustained business model reinvention and the constant search for demand innovation. These four keys together form a continuous cycle, with each repeat of the cycle taking a company to a new stage of growth.

If you want to guide your company along the path to business longevity, you need to get this cycle under way and movign forward. Members of your organization need to take responsibility for creating profit and work together to look after the interests of all stakeholders and establish good relationships with them. Moreover, your organization must reinvent its business model again and again in an ongoing effort to improve pricing, cost structure and profitability. Finally, in order to consistently find new growth opportunities, it will be necessary to segment new markets on an ongoing basis by trading product innovation for demand innovation. In this way, you can keep your company moving foward on the path to longevity year after year.

(16403) Dave Lakhani says:

Influencing your audience in the direction you want to head is the final step in the persuasion process. There are seventeen specific tactics you can use to enhance you rinfluence and become more persuasive:

• Persona: Upgrade your appearance, communicative skills and personal positioning
• Transfers of power and credibility: Learn how to use either active or implied transfers
• Storytelling: Improve your ability to tell great stories
• Gurudom: Become a recognized expert in your field
• Conviction: Become better at changing people’s beliefs
• Familiarity: Identify what is familiar and provide that
• Exclusivity: Make the listener fell like they’re getting exclusive information
• Curiosity: Create curiosity wherever you can
• Relevancy: Prove to the listener that what you have to say is important to them
• Permission: Give the listener permission to try new ideas
• Social Match: Show that others have already accepted these ideas
• Concurrence: Show that someone they like shares your opinion
• Empathy: Make the listener know you share their opinions
• Inconsequence: Agree to the small points early on
• Likeability: Make yourself likeable to persuade more
• Giving to Receive: Find small things you can give away
• Accountability: Make commitments and keep them