Jim Cramer’s Real Money

(13700)

Sane Investing in an Insane World
James Cramer

Your personal investment strategy cannot exist in isolation. There is no such thing as universal rules or insider secrets that will apply to everyone all the time. Rather, your investment strategy can and should vary in sync with your individual investment goals, which will change and evolve throughout your working life.

There are only two genuine reasons why you should invest:

1. To save for retirement > Apply the 25 rules of investing
2. To have some discretionary funds > Apply the 10 commandments of trading

The rules of trading and the rules of investing are quite distinct and different. Many newcomers fail to undrestand or make this distinction, and end up taking ideas that apply in one context and applying them to situations that actually require an entirely different appraoch. This can be detrimental to your ability to achieve your investment goals, and almost guarantees that you’ll get caught up in the periodic periods of “irrational exuberance” that typify the stock markets.

Jim Cramer’s Real Money

How to Influence Using Exclusivity

(16410) Dave Lakhani says:

The more exclusive you make someone feel, the more likely it is they will be receptive to what you’re saying. Everyone wants to feel unique. If you can create a perception that the other person is about to be admitted to an elite “inner circle” of people with access to information or products the general public don’t have, your ideas will be very well received.

So how can you do this in practice?

Develop programs people must qualify to join

Sell only to customers who have reached a specified volume

Create special groups with desirable privileges

Create clubs or groups around an exclusive theme

Create a list of people who have your cellphone number

Control and limit the availability of your product

Have a sliding price scale that goes up in the future