Business Intelligence

(16421) Dave Lakhani says:

When using the persuasive process to sell, advertise, negotiate or attempt to persuade the masses electronically, there are six key tenets that should be used:

1. To persuade effectively, always have outcomes in mind that are clearly defined.

2. The best interests of the person should always be an integral part of the persuasive process.

3. Persuasion-based professionals always tell the truth.

4. Set realistic time limits. If you cannot persuade within that time frame, move on.

5. Form long-term relationships with those you attempt to persuade. Don’t burn through people.

6. At all times, act ethically. Persuade people only to do those things that are in their best long-term interests.

Presentation: Selling
Presentation: Advertising
Presentation: Negotiating
Presentation: Persuading electronically

The Way to Personal Achievement

by Napoleon Hill (08400)

All achievement, including every fortune ever built, have their beginning in an idea. The wealth comes from turning the idea from something we can see in our mind’s eye alone into something that serves other people, and for which they are willing to pay. This is done through auto-suggestion, organized planning, mastermind association and an inner harmony between the thoughts of your mind and the actions and achievements of your life.

You literally become and achieve what you think about all day long. To control your life, control your thoughts.

“The ladder of success is never crowded at the top.”

“Success requires no explanations. Failure permits no alibis.”

“Happiness is found in doing, not merely in possessing.”

“Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for wealth, are the one dependable means of accumulating wealth.”

(16420) Dave Lakhani says:

Deep down most people like to keep their word no matter what. Everyone likes to feel accountable. If you’re smart as a persuader, you’ll use this to good effect by getting your audience or the other party to make some small commitments during the course of the discussion.

For example, if you get them to agree to some concrete and time-specific next steps, you increase their level of commitment. If things drift or go off track, you can get moving again by pointing out that the other person is not holding up their end of the deal. This is of course a two-way street. You should also be making commitments of your own and holding yourself accountable for your own performance. If you follow through on your own commitments, it’s reasonable for you to expect the other party to do likewise.

How Great Organizations Use Succession Management to Sustain Competitive Advantage
by Robert Fulmer and Jay Conger (07700)

Due to the fact it is now common place for executives to change from one organization to another during their careers, succession management has moved from the background into headline status. What was once an issue of interest only to the human resources department is now a potential source of competitive advantage for organizations large and small. Quite simply whoever can win the war for executive talent stands the best chance of prospering in the future.

The seven key elements of a robust succession management system are:

Corporate Strategy
Sponsors and Owners
Talent Identification
Development Linkages
Assessors
Tracking System
Success Metrics

Growing Your Company’s Leaders

(16419) Dave Lakhani says:

Look for little things you can give away as part of your persuasive efforts. The more unique the gift is, the more memorable it becomes and the greater the chances are it will be appreciated. Generic gifts are fine but collectible items — baseballs or color photos signed by celebrities for example — are even better. Quite simply when you give someone something memorable, they feel somewhat obligated to give you something in return, when is often their agreement to your proposal.

One of the tried and true ideas is to give people a free sample of your product or service. Or you might make a concession in a negotiation. Both of these gifts are good because the recipient won’t fall foul of any corporate guidelines forbidding them from accepting gifts of any kind.