Business Intelligence

40 Strategic Moves that Drive Exceptional Business Growth

by Rita McGrath and Ian MacMillan (14400)

A “Market Buster” is a game changer in the world of business. It is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company firmly on the road to high growth.

There are five overall strategic themes and forty strategic moves within those themes that all marketbusters use:

1. Change the customer experience: Make it simpler, faster or better for customers
2. Reconfigure products, services: Make your offerings appreciably better
3. Redefine business and metrics: Change how customers do business with you
4. Anticipate future industry shifts: Exploit changes before competitors can react
5. Create a new market space: Trigger the emergence of a new market

To trigger rapid growth for your own organization, don’t try and reinvent the wheel. Instead, decide which strategic theme and which strategic move within that theme you want to use, and focus on executing that strategic move exceptionally well.

Market Busters

(16425) Dave Lakhani says:

To persuade effectively nowadays, you have to learn how to persuade electronically using Internet technologies. This is such an important source of information for business people that it is rapidly becoming the first place people turn for new ideas. If people can’t find you when they need your product or service, you’re missing out on a lot of business.

The key areas to get up to speed with in terms of using electronic media to persuade effectively are:

WebsitesHave a website which matches your persona and the image of your company. Effective websites:

Blogs Web-based logs that are easily edited. Blogs give you an outlet for your ideas and a place where others can comment. Blogs can create exclusive access to you in a way that the people you’re attempting to persuade will find very alluring and compelling.

Teleseminars There are Internet-delivered seminars that people can participate in from their own computers rather than having to be there in person. Teleseminars are great for persuasion because they combine audio and visual components. Previously run teleseminars can then be made available through your website for others to view. The more information you pack into your teleseminar, the greater the potential value it will have.

Podcasting Effectively this is a do-it-yourself radio show broadcast over the Internet. People can download what you’ve put together to their digital music devices and then listen to it at whatever time best suits them. Podcasts can be set up to whatever level of professionalism you decide, so it’s important to have podcasts that enhance your image as an expert in your field. Podcasting is very tightly focused, but is emerging as a key persuasive technology of the future.