E-Myth Mastery

The Seven Essential Disciplines for Building a World Class Company

by Michael Gerber (12500)

The e-myth credo is: “Don’t spend all your time working in your business; work on building your business as well.” To do that in practice and to build a world-class business around entrepreneurial principles, there are seven essential disciplines to master. To be more specific, there are four key building blocks you can use to close the credibility gap between what you say and what you do.

1. Leadership
Good leaders make their vision a reality and think objectively.

2. Marketing
Leaders identify target markets and position their enterprise

3. Financial
Leaders make financial decisions and harness cash flows

4. Management
Leaders develop the culture and build operations manuals

5. Fulfillment
Leaders analyze and imnprove all the systems of the business

6. Lead conversion
Leaders give existing and new customers opportunities to buy

7. Lead generation
Leaders focus on reaching and impacting their target

E-Myth Mastery