http://business.glossika.com Wisdom of Business Leaders Sat, 15 Aug 2009 02:25:56 +0000 http://backend.userland.com/rss092 en One Dynamic Blueprint to Maximize Profits and Increase Customers (13100) With 30 days of consistent effort, you can upgrade and enhance your organization’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and ... http://business.glossika.com/guerrilla-marketing-in-30-days-2/ (14621) Inject some unabashed enthusiasm into whatever new products you’re developing. Customers want that. Most people in the business world are too serious. They’re so focused on making money they don’t even give themselves permission to smile anymore. If you can come along with a product that just strikes a whimsical note ... http://business.glossika.com/u-unabashed/ Progress is a nice word. But change is its motivator, and change has its enemies. --Robert Kennedy http://business.glossika.com/progress-is-a-nice-word-but/ (13504) To succeed at reengineering, follow these guidelines: 1. Always start with the customer and work backwards 2. Move fast 3. Tolerate risk 4. Accept imperfections along the way 5. Don't stop too soon In short, reengineering is the opposite of business as usually. Taking each of the guidelines in turn: 1. Always start with the customer and work ... http://business.glossika.com/the-keys-to-reengineering-success/ (14620) Not all trends are relevant, so you’ve got to translate them into something meaningful for your customers. There re actually vast oceans of trends out there waiting to be picked up on. There are tone of good ideas, loads of information and inspiration by the bucketful available in the world of ... http://business.glossika.com/t-translate/ When you tell a business story, you're not aiming to entertain. Your objective is to capture attention, inspire action and produce results. That will only happen if you write and deliver your story for the maximum impact possible. Writing Stories for Maximum Impact The key principles of writing stories for maximum ... http://business.glossika.com/how-to-write-and-develop-stories/ (13503) Successful reengineering programs undertaken by large and small corporations in the past have these common themes: 1. A focus on processes rather than organizational boundaries 2. The ambition to create breakthrough performance gains 3. A willingness to break with old traditions and rules 4. The creative use of new information technology Every company's reengineering program ... http://business.glossika.com/reengineering-case-studies/ Soul is one of those concepts that, like beauty, evaporates when you try to define it, but like beauty it is instantly recognizable when you meet it. --Charles Handy http://business.glossika.com/soul-is-one-of-those-concepts-that-like-beauty-evaporates/ (14619) A good trend has soul—an undefinable element of energy, excitement, excellence and desirability. Products with soul somehow mean more than what they are. There’s an extra something there that you can’t quite put your finger on but that makes them easy to fall in love with and highly desirable. Similarly, a ... http://business.glossika.com/s-soul/ (13502) Reengineering initiatives typically lead to a business organization with these characteristics: 1. Business processes are simplified rather than being made more complex. 2. Job descriptions expand and become multi-dimensional. 3. People within the organization become empowered as opposed to being controlled. 4. The emphasis within the organization moves away from the individual and ... http://business.glossika.com/the-characteristics-of-a-reengineered-corporation/