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	<title>Business Intelligence</title>
	<link>http://business.glossika.com</link>
	<description>Wisdom of Business Leaders</description>
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		<title>Salesforce</title>
		<description>      </description>
		<link>http://business.glossika.com/salesforce/</link>
			</item>
	<item>
		<title>Equity</title>
		<description>Why Employee Ownership is Good for Business

by Corey Rosen, John Case and Martin Staubus (14900)

Despite the fact that thousands of companies are now wholly or partly owned by their employees, many companies are still failing to pick up on the competitive advantages offered by employee ownership -- faster growth, higher ...</description>
		<link>http://business.glossika.com/equity/</link>
			</item>
	<item>
		<title>The Power of Unfair Advantage</title>
		<description>How to Create It, Build It, and Use It to Maximum Advantage

by John L. Nesheim (14800)

When a company has an unfair advantage in business, it's no longer required to compete against everyone else on a level playing field. Instead, it loads the dice in its own favor, and makes success ...</description>
		<link>http://business.glossika.com/the-power-of-unfair-advantage/</link>
			</item>
	<item>
		<title>Winners Never Cheat</title>
		<description>Everyday Values We Learned as Children (But May Have Forgotten)

by Jon M. Huntsman (14700)

To get ahead in business and stay there long-term, reconnect with and live the values you first learned as a child and that you've probably assumed no longer apply in business.

For most people regardless of their culture ...</description>
		<link>http://business.glossika.com/winners-never-cheat/</link>
			</item>
	<item>
		<title>The Trendmaster&#8217;s Guide</title>
		<description>Get a Jump on What Your Customer Wants Next

by Robyn Waters (14600)

Contrary to generally accepted wisdom, new trends aren't always spotted early ultra-hip types who are much cooler than everyone else. At the very best, these people help keep a business up-to-date with what's going on in the world. They're ...</description>
		<link>http://business.glossika.com/the-trendmasters-guide/</link>
			</item>
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		<title>Built for Growth</title>
		<description>Expanding Your Business Around the Corner or Across the Globe

by Arthur Rubinfeld and Collins Hemingway (14500)

Great national and international retail success stories don't happen by accident. It isn't just a case of opening a store, making that store run well and then duplicating that first store ad infinitum. Instead, retail ...</description>
		<link>http://business.glossika.com/built-for-growth/</link>
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		<title>Market Busters</title>
		<description>40 Strategic Moves that Drive Exceptional Business Growth

by Rita McGrath and Ian MacMillan (14400)

A "Market Buster" is a game changer in the world of business. It is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company firmly on the ...</description>
		<link>http://business.glossika.com/market-busters/</link>
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		<title>Creating Win-Win Situations through Persuading Electronically</title>
		<description>(16425) Dave Lakhani says:

To persuade effectively nowadays, you have to learn how to persuade electronically using Internet technologies. This is such an important source of information for business people that it is rapidly becoming the first place people turn for new ideas. If people can't find you when they need ...</description>
		<link>http://business.glossika.com/creating-win-win-situations-through-persuading-electronically/</link>
			</item>
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		<title>Brand Hijack</title>
		<description>Marketing without Marketing

by Alex Wipperfurth (14200)

Companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. Far from being lucky breaks, the success of these and other companies demonstrate the smart approach to building a business and a brand in the 21st century ...</description>
		<link>http://business.glossika.com/brand-hijack/</link>
			</item>
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		<title>Creating Win-Win Situations through Negotiation</title>
		<description>(16424) Dave Lakhani says:

In theory, good negotiations are win-win. The reality is, however, superior persuaders can craft an arrangement that is not optimal for either party and yet which both sides find acceptable. It doesn't really matter which party feels like they have "won" or "lost" as long as everyone ...</description>
		<link>http://business.glossika.com/creating-win-win-situations-through-negotiation/</link>
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