Go It Alone!

The Secret to Building a Successful Business on Your Own

by Bruce Judson (12000)

The era of the go-it-alone entrepreneur has arrived.

Specifically, technology in the form of email, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it’s possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn’t need to build an entire corporation to sustain the business entity.

When you’re on your own, you know you’re capturing the full value of your work. If you work hard, you’re the one who reaps the rewards. When you accomplish something, you get the financial rewards and you have the satisfaction of knowing that you’re benefiting from your efforts. Over the past few years, changes in the way businesses work and in supporting technology mean there has never been a better time to start your own business.

–Bruce Judson

Go It Alone!