Guerrilla Marketing in 30 Days

One Dynamic Blueprint to Maximize Profits and Increase Customers
Jay Levinson & Al Lautenslager (13100)

With 30 days of consistent effort, you can upgrade and enhance your organization’s entire approach to marketing.

The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Loads of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how.

Guerilla marketers take the time to decide where they want to do business. They don’t even attempt to be everything to everyone. Instead, guerrillas focus on one part of the marketplace and serve that segment as well as possible. When it comes to marketing, knowing where you don’t want to play is just as important if not more so than knowing where to play.

Guerrilla marketers also view marketing as an investment rather than an expense. For example, if you spend $3,00 to generate an additional $5,000 in new business, your marketing hasn’t cost you anything. Marketing that works is an investment, and when marketing works well, the return on investment can be impressive. It’s only when marketing is done wrong and doesn’t work that it becomes an expense. Guerrillas focus on developing and using marketing that works.

Guerrilla Marketing in 30 Days