How to Influence Using Conviction

(16408) Dave Lakhani says:

People defend their beliefs with passion. To increase your ability to persuade others, take the time to understand what their personal belief systems are. Then focus on presenting ideas that build on those beliefs as far as possible rather than trying to change them.

People are most likely to be receptive to changing their beliefs when the current situation has caused them stress, concern or confusion. If you present new ideas with conviction and credibility, you create an environment where the person accepts the new ideas. The most successful persuaders let the other party make up their own mind and reach their own conclusions. To be able to persuade others, at times it will be necessary to put your own beliefs aside and focus on the belief systems of the people you are attempting to persuade.