How to Influence Using Gurudom
(16407) Dave Lakhani says:
If you’re a recognized expert in your field, people will take more notice of your opinions. To become a guru:
Narrow your focus — define a clear area of expertise and know a lot about a little.
Study your subject matter intensively — because it takes about 1,000 hours of practice to become an expert at anything.
Develop some opinions and original ideas — and then start sharing your opinions with others. Just be sure you can back up whatever you say with facts.
Publish — write a book, a white paper or something similar. This provides instant credibility.
Get your own radio program or cable TV program.
Write a blog — a web-based log which tracks the development of your ideas. Do regular posts so people can develop a taste for your ideas and ongoing research.
Promote yourself — by developing your own press kit you can send out with your information products. Or send our copies of good articles about you to clients and associates. Spread the message that you’re an expert in your field, and before long gurudom will be yours for the taking.
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