How to Influence Using Transfer of Power and Credibility

(16405) Dave Lakhani says:

The company you keep, including your current client list, has a strong impact on your ability to persuade. People also make assumption based on the quality of your friends and associates. If either your friends or your clients are respected and trusted, you will be also.

These transfers of power and credibility can be either:

This is an area where you have to give something to get something better back. Work hard to serve some high quality clients, and then be prepared to be known for the company you keep. When appropriate, be willing to transfer you own power and credibility to help others become more persuasive themselves. Over time, this transfer of power will flow back to you in the form of great credibility for yourself as well.