Feb 04 2008
Market Busters
40 Strategic Moves that Drive Exceptional Business Growth
by Rita McGrath and Ian MacMillan (14400)
A “Market Buster” is a game changer in the world of business. It is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company firmly on the road to high growth.
There are five overall strategic themes and forty strategic moves within those themes that all marketbusters use:
1. Change the customer experience: Make it simpler, faster or better for customers
2. Reconfigure products, services: Make your offerings appreciably better
3. Redefine business and metrics: Change how customers do business with you
4. Anticipate future industry shifts: Exploit changes before competitors can react
5. Create a new market space: Trigger the emergence of a new market
To trigger rapid growth for your own organization, don’t try and reinvent the wheel. Instead, decide which strategic theme and which strategic move within that theme you want to use, and focus on executing that strategic move exceptionally well.
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