Selling Sucks

How to Stop Selling and Start Getting Prospects to Buy!
by Frank Rumbauskas Jr. (24600)

Forget about trying to memoriE the “fifty power closes of sales champions” or any other canned sales pitches. That’s for people who want to spend their careers figuratively twisting their customer’s arms to make them buy something they don’t really want. Selling that way is difficult, stressful and ultimately manipulative.

Instead of doing that, work only with people who are motivated enough to actually approach you. Partner with prospective customers and help them buy. If you work with those who have approached you to buy rather than the other way around, then instead of being a manipulator all you need to do is become an effective persuader.

To be successful in sales, poosition yourself so that people who genuinely need what you have to offer approach you to buy because you’re the expert in that field. In other words, get more qualified prospects to come to you and then help them buy rather than going out and drumming up people to sell to. As counterintuitive as it may sound, the real secret to selling more is not to sell at all.

If you develop a workable system for getting enough business to come to you, then you can forget about the high pressure salesperson’s old way of selling:
Cold calling or sales blitzes
Elevator pitches and other memorized pitches
Overcoming objections and sleazy closes
Power closes and strong-arm tactics

The new way of selling:
Networking speaking engagements
Website
Customer community
Automated systems
Exclusive customer club

Selling Sucks