What makes Steve’s methodology different than…
What makes Steve’s methodology different than everyone else’s is that he always believed that the most important decisions you make are not the things that you do, but the things you decide not to do.
–John Sculley, Apple CEO 1983-1993
What the user’s experience is going to be…
Jobs always looked at things from the perspective of what was the users experience going to be, but unlike a lot of people in product marketing in those days who would go out and do consumer testing, asking people what they wanted, Steve didn’t believe in that. He said, ‘How can I possibly ask someone what a graphics-based computer ought to be when they have no idea what a graphics-based computer is? No one has ever seen one before.
–John Sculley