Feb 08 2008
The Power of Unfair Advantage
How to Create It, Build It, and Use It to Maximum Advantage
by John L. Nesheim (14800)
When a company has an unfair advantage in business, it’s no longer required to compete against everyone else on a level playing field. Instead, it loads the dice in its own favor, and makes success more likely. Unfair advantage is the “magic elixir” or the “secret sauce” of the business world. Entrepreneurs live for it, venture investors scour the world looking for it, the top employees are attracted by it, the media love covering it and investors pay handsomely to get a part of it.
Quite simply, everyone and every organization needs an unfair advantage in order to stand out in this intensely competitive world. Finding, enhancing and then harnessing an unfair advantage is the holy grail of the business world. It is the engine that drives the growth of business start-ups and turns them into world class enterprises.
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