The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

by Chet Holmes

To turn your business into the “Ultimate Sales Machine,” you actually don’t have to do 4,000 different things. Instead, you have to do 12 basic things or core competencies 4,000 times. Put another way, success comes from doing the right things with pigheaded determination and persistence.

The twelve building blocks that you must have in place if your company is to succeed long term are:

Teach everyone how to manage their time

Have training happening on a consistent basis

Get everyone to use meetings effectively

Have good strategies and great tactics

Accelerate growth by hiring superstars

Instead of trying to sell everyone, be selective

Harness the seven must do’s of marketing

Integrate compelling visuals into your processes

Make a concerted effort to get the best buyers

Develop a highly polished sales process

Keep your clients forever to boost profits

Set ongoing goals and measure your progress

Instead of bouncing from one new management fad to another, focus on doing each of these twelve things progressively better over time. Work it until every aspect of your business runs with machine-like precision. Make certain everyone in your organization has access to the tools, the training and the resources they will require to master these twelve core competencies.

You can profoundly improve your company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective. The key is learning and practicing the pigheaded discipline and determination you need to constantly address and readdress the 12 areas outlined.

–Chet Holmes

The Ultimate Sales Machine